Ned Pratt is a award winning Newfoundland photographer with over 25 years experience in corporate, commercial, and editorial photography.
His work for clients large and small, from multinationals to non-profits for whom he volunteers time and resources, has earned high praise; his fine art photography graces galleries, homes and offices in Canada, the United States and the United Kingdom.
Ned’s artistic vision is the result of years of experience and a discerning eye for the superfluous and the essential. Bucking the trend towards “painted” photographs, The result is clean imagery that have the structural integrity so vital to Ned’s artistic eye.
Ned’s commercial work demands respect for the image – before alteration, decoration, enhancement or effects. By starting with a created, wholly considered image Ned produces corporate photography that retains the aesthetic of his fine art work. His goal in his commercial work is to create solid beautiful images that have the versatility to be adapted to his clients needs. He understands and welcomes the element of collaboration in the creative process.